Gold Road Experience

State Street Global Advisors

To celebrate the 20 year anniversary of gold ETFs on the stock exchange we worked with McCann NY to transform Wall St in front of the New York City Stock Exchange into Gold.

We developed two AI powered Gold Selfie Booths which would turn anything into realistic solid gold.  Users could then download the image to their mobile device for social sharing.

2500 Sq/ft of sidewalk was transformed into a road of gold bricks.  Highly detailed molds were created to cast 4 truck loads of gold brick panels to cover the street.

Gold Selfie Booth

Stepping up to the Gold Road Experience on Wall St., users could transform themselves into gold statues and download their portrait to their mobile device.  Powered by custom built BRDG Ai software and integrated into custom designed and fabricated photo booths, the public interacted with the kiosks over 1000 times in one day

Gold Road

2500 sq/ft of custom built gold bars lined the street leading to the New York Stock Exchange.  This commemoration of the 20th anniversary of gold ETFs was seen by thousands of people visiting Wall St.