Virtual Concierge (ViC)
Minds were blown at Ad Week when we helped launch ViC. We designed a system that projected a hologram-like face in the center of Times Square. The face was a real actor 20 blocks away at AOL HQ with a team of researchers working to answer any question. ViC was like a mix between Sirri and a dunk-tank clown, full of information, but not without a personality that attracted even the shyest of the Ad Week crowd.
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