Nike Play New
Augmented Reality Customer Journey, Nationwide
Nike’s PLAY NEW initiative invites people to experience sports in new ways. We worked with Nike teams to augment the playful storytelling in retail locations by developing 5 ‘gamified’ AR experiences driven by an easily accessed microsite.
Users hunt through retail environments for AR triggers that activate games. After playing each game users receive a medallion. Collect all 5 medallions and receive a ‘gift with experience’ at the end!
Initial Concept Creations
Collect all 5 AR Experiences
Usability Testing in our Studio