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ADIDAS Interactive Footwear

Nationwide

Interactive technologies are a cornerstone of BRDG Studios. This page showcases several different brand experiences we have created for the Global ADIDAS Brand over the past six months. From handheld interactive shoe inserts to entire interactive video mapped dance floors to massive video mapped sculptures at the ADIDAS flagship store in Manhattan.

ADIDAS Deerupt

In Time Square, NYC we setup this massive interactive dance floor.  With sixteen video projectors mapping the floor anywhere you walked in the space you would be immersed in the digital grid.  The video wall had four interactive shoes that allowed you to warp the video content on the 8K resolution display in realtime.

ADIDAS Shrine – Boston

ADIDAS showcases all their new footwear at the Concepts store in Boston.  Towards the back of the store is the Interactive Shrine, a place where you can explore shoe technology and brand stories with our interactive insert.  The interactive experience is updated with new content and interactive capabilities every four weeks.

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Additional Works