Nike

House of Innovation, NYC

The Progress Hub is an interactive robotics display on the first floor of Nike’s NYC 5th Avenue location, House of Innovation.  The consumer is prompted to answer a series of questions on a touch screen, which then generate a custom printed ID card to be delivered via robot alongside a limited series t-shirt in the size of their choice.  The ID card displays their name and location, as well as a QR code that redirects them to a microsite with links to their chosen workouts, playlists, and smoothie recipe.  Their name, location, and fitness pledge are simultaneously printed from a receipt printer located at the front of the installation.

Design by Nike
Robotics customization, programming, printer customization and custom build by BRDG Studios.

Additional Works