Choice

Nike, Soho

Nike lifestyle is all about choice.  For this activation we allowed the consumer to assess their own desires and needs and determine which shoe was best for them.  An Assessment kiosk prompted the user to take a quiz around their own preferences as a runner.  This ended with a printout, suggesting which one of the latest Nike shoes would be best for their running style and vibe; Vomero. Structure or Pegasus.

A Nike Athlete then fitted the consumer with their choice and then directed them to the trials experience.  An interactive 3D environment awaited them.  Stepping up onto the treadmill, the experience and music begins as they run virtually from the Nike Soho store to the Hudson River.

The team at BRDG Studios brought everything BRDG does best – from an interactive assessment kiosk with custom rotary interface to custom reactive gaming environment synced with an interactive treadmill.