Choice

Nike Choice

3D Game Development / Scenic Fabrication / Immersive Environment / Interactive

To highlight choice in the Nike lifestyle lineup, consumers took a preference quiz at an assessment kiosk featuring a custom rotary interface, receiving a personalized shoe recommendation—Vomero, Structure, or Pegasus. After being fitted by a Nike Athlete, runners stepped onto an interactive treadmill to explore a custom 3D environment, running virtually from the Soho store to the Hudson River.