Privacy policy

BRDG Studios LLC built the “Hollywood in the Neighborhood” app as a non-commercial app intended for use in AT&T stores nationwide. This SERVICE is provided by BRDG Studios LLC and is intended for use as is.
This page is used to inform visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.
If you choose to use our Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

Information Collection and Use

For a better experience, while using our Service, we may require you to provide us with certain personally identifiable information. The information that we request will be temporarily retained by us and used only so a taken photograph can be delivered to the user as described in this privacy policy.
Information the App needs to send a photo is:
Email Address
Verification of age is 18+

The app does use third party services that collect information based on your interaction with the installation.
How many times the experience starts
How many people take a photo
How many people are presented the opportunity to take a photo
How many people actually send an email of the photo
How long average interaction is with app
Which hats are most photographed/emailed
Analytics per store
Link to privacy policy of third party service providers used by the app

Firebase Analytics.


TrueDepth & ARKit API Usage

‘Hollywood In The Neighborhood’ uses the device’s TrueDepth camera system & ARKit to track the movement of the user’s face. This allows for a unique user experience — an Augmented Reality (AR) experience in which users can try on different famous hats virtually. In order for this functionality to be possible, the app requires access to your device’s camera. This access can be toggled on or off at any time in your device’s settings.

Camera access is required to get depth data from Apple’s API’s. The camera images and resulting depth data are used for the Augmented Reality Experience.

Users can optionally opt-in to have their photo taken during the AR experience. If a user does decide to use this feature, they may provide their name and email address and a screenshot of the application will be captured including the current frame of the camera feed composed with a hat augmentation. This screenshot, the user’s name and email address they provided, and the X,Y position of the hat on screen will be uploaded using SSL to a secure server in order to generate a customized email to the user containing their photo, cropped appropriately to their face using the X,Y position of the hat.
The uploaded image is saved to the server and is embedded into the email. Once the email is successfully sent to Amazon SES the message and user data is marked for deletion. This deletion period is 3 days after upload. Additionally, all user email addresses, name and other options are automatically marked for deletion after 3 days from the database.

All log files are deleted after 5 days.

The server is located on Amazon AWS and is following best modern security practices.
Camera data is uploaded with cropped coordinates to fit the person and hat into the frame. Once emailed this data is removed from the server after 3 days. Note that camera metadata is not used.
Data will be sent to Amazon AWS (EC2/SES) for sending the emails. Email addresses will not be shared with third parties.

Google Analytics is used to collect generic information based on your interaction with the installation, but does not include any personal, camera, or TrueDepth data.


Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience: Your information helps us to better respond to your individual needs.
  • To improve our website and products: We continually strive to improve our offerings based on the information and feedback we receive from you.

Photo Capture

As part of this App experience you have the opportunity to take a photo of yourself and send it to yourself by email. Once you send your photo to yourself by email, the photo is erased from our service within 3 Days and is not distributed to any third party

Photo Sent by Email Security

We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

Children’s Privacy

These Services are not intended for use by anyone under the age of 18. In order to get your photo taken it is required that you confirm that you are over the age of 18 by completing a check box which states:
I confirm that I am 18 years of age or older and allow AT&T to collect my data for this activation (required)

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us:

[email protected]