Gold Road Experience
SSGA Gold Road
Artificial Intelligence / Interactive / Motion Graphics
To celebrate the 20 year anniversary of gold ETFs on the stock exchange we worked with McCann NY to transform Wall St in front of the New York City Stock Exchange into Gold. We developed two AI powered Gold Selfie Booths which would turn anything into realistic solid gold, which could then be downloaded for social sharing. 2500 Sq/ft of sidewalk was transformed into a road of gold bricks. Highly detailed molds were created to cast 4 truck loads of gold brick panels to cover the street.
