F1 Grand Prix, Las Vegas
Peloton F1
Immersive Environment / Interactive / Motion Graphics
Utilizing environmental design elements that reference the temporary structures of an F1 track, this experience transported F1 Las Vegas Grand Prix attendees track side and gave users the chance to compete and race their friends using a Peloton bike around the Las Vegas F1 Grand Prix track. A top user leaderboard brought the “built for wins” concept to life, motivating users to pedal to the finish line for a chance to place in the top ten.
