Race Day Guide

Nike, House of Innovation

At Nike’s NYC Flagship store, House of Innovation, we designed, programmed and installed this interactive guide for both Marathon Racers and Attendees. This interactive experience allowed users to navigate. 3D model of the NYC Marathon Route and explore landmarks, running clubs, Nike race week events and of course all the important location and dates surrounding the NYC Marathon Race.

The System was built in Unreal 5 and displayed on a curved 1.8mm LED wall mounted on our custom fabricated LED structure.

Final Documentation of the NYC Marathon “Race Day Ready Guide”

Behind the Scenes creation of the Nike Marathon Directory Software within Unreal 5