Nike NFL NikeTown — NYC

Nike NFL

Massive Projection Mapping

Nike broke into the NFL this season by creating all the Jerseys for the NFL. To celebrate this huge joint venture, Nike help multiple parties in their flagship store, NikeTown New York. The installation ran for 6 months and at launch included 6x 20k christie projectors, merged into a single video canvas (That’s over 12 million pixels…)