INFINITI

Pebble Beach Auto Show

George P. Johnson

To celebrate the last and next 30 years of INFINITI cars we collaborated with George P Johnson to create “The Pavilion of the Future” at The Pebble Beach Concours d’Elegance, esteemed auto show in California. Inside the Pavilion we created an interactive horizon around the entire perimeter. Users could interact with the horizon and then look beyond the horizon by selecting one of three original videos which tell stories of the INFINITI concept cars on display.